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Wednesday, September 17, 2008

IA, MI, MN, OH, WI: $5.2M in prez ad spending in week after RNC

5:58 PM

A new TV advertising analysis from the Wisconsin Advertising Project shows the campaigns of John McCain and Barack Obama have spent more than $5.2 million on ads in MidwestPolitics.com states in the week following the Republican National Convention.

The analysis, conducted using data from TNS Media Intelligence/CMAG, showed McCain outspending Obama in those states $2.88 million to $2.35 million between Sept. 6 and Sept. 13. McCain outspent Obama in Iowa, Minnesota, Ohio and Wisconsin; Obama outpaced McCain in Michigan.

Nationwide since the convention the analysis said the two campaigns have combined to spend more than $15.5 million on TV ads, including $8 million in 10 top battleground states.
State
McCainObama
Iowa$352,000$148,000
Michigan$761,000$954,000
Minnesota$472,000$18,000
Ohio$812,000$801,000
Wisconsin$487,000$432,000
TOTAL$2.88 million$2.35 million

Read the full analysis

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