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Tuesday, July 15, 2008

IA, MN, OH, WI: Planned Parenthood planning cable ad focusing on McCain

5:16 PM

UPDATE: See video of the ad

Planned Parenthood, a women's advocacy group focused on health issues and maintaining abortion rights, is set on Wednesday to begin airing an ad on cable television in 26 cities, according to Roll Call, a newspaper that covers the U.S. Congress.

Roll Call reported Tuesday morning that Planned Parenthood Action Fund had purchased approximately $22,000 worth of cable television advertising time in 26 cities — most of them in the Midwest.

The ad buy includes cities in Iowa, Minnesota, Ohio and Wisconsin.

Planned Parenthood declined to comment to Roll Call, but sources told the newspaper that the ad was targeting presumptive Republican presidential nominee, U.S. Sen. John McCain (Ariz.), and his record on women's health issues. The ads are set to air on the Lifetime and Bravo cable networks, which are both popular with female viewers.

McCain is facing Democratic U.S. Sen. Barack Obama (Ill.), who is pro-choice, in the general election.

Among the Midwest cities where the ad is running: Cleveland, Dayton and Toledo in Ohio; Quad Cities, Sioux City, Cedar Rapids, Ottumwa, and Des Moines in Iowa; Minneapolis and Duluth in Minnesota; and La Crosse, Milwaukee, and Green Bay in Wisconsin.

-- By David M. Drucker

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