A new polling memo from McCain pollster Bill McInturff says the campaign's focus on Ohio's "Joe the Plumber" has increased awareness of the difference between the presidential candidates' tax policies.
From the memo:
This has been the week where "Joe the Plumber" has literally become a household name. An astounding 59% of voters in these battleground states have heard "a lot" about this story, 83% have heard "a lot" or "some" about this episode.
The 59% "a lot" dwarfs the other stories/thematic elements we are tracking this week.
The campaign's relentless focus has helped strengthen our margins on the issue of taxes and broadened as well to the attribute of handling the economy and jobs.